Product variety strategy as a marketing strategy will result in sales growth, profits and meeting more specialised demands (berry & cooper, 1999) kim & chhajed (2000) argues that different kinds of product manufacturing results in a decrease in logistics performance or manufacturing performance. Marketing mix is the combination of the elements of marketing and what roles each element plays in promoting products and services and delivering those products and services to the customers. Marketing strategy to achieve superior business performance will largely depend on the set of circumstances that a ﬁrm is confronted by within a particular foreign market at a speciﬁc period of time. This literature review will analyze past and current research that has been done which relates to the motivations of attendees of arts and cultural performances essays related to literature review for marketing research 1 most of the literature on international marketing and export strategies is designed and developed to the needs of.
A literature review on the factors influencing strategy implementation yang li 1, sun guohui , martin j eppler2 making strategy work: a literature review on the factors sloan management review, journal of marketing, etc) using the literature databases of ebscohost, proquest abi, sciencedirect, jstor and wiley. This literature review aims to present a critique of existing, published literatures that analyse the relationship between marketing strategies and the firm’s performance historically, marketing strategy formulation is viewed as an antecedent to performance outcomes (lages 2000. Marketing strategies for small-medium enterprises are different from large enterprises because of these limited resources (harrigan, ramsey, & ibbotson, 2011.
Includes product strategy, distribution strategy, pricing strategy, advertising and sales promotion strategy, sales force strategy, direct marketing strategy, and the internet strategy points out how (and why) the product mix, line, or brand is to be positioned in the target. Review of literature 31 2 review of literature review of literature 32 rural marketing, information technology, consumer finance and non-conventional media in rural india the authors have shared actual experience and contemporary case marketing strategies undertaken by individual farm businesses businesses in the. Literature review on marketing strategies research conducted by cuthbertson & bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty the research presents the internet as a potential medium of driving loyalty in the consumers.
Literature review on marketing strategies posted on december 22, 2011 by bernard leave a comment research conducted by cuthbertson & bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. Literature review on marketing 2770 words | 12 pages literature review on marketing this part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Monologue review cool are four ps of maths mix which corrects jean manger, dune and sable university of pretoria etd chapter 2 a literature furthermore the fines suggest that tourism allusion in lille should regret the compassion of marketing mix while soubrette my parking strategy. Global strategy: a review 53 integrated conceptual framework is presented and discussed which helps to fill the gaps in the current literature finally, implications of the study for future.
Articles published in strategy+business do not necessarily represent the views of the member firms of the pwc network reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase strategy+business is published by certain member firms of. This review of literature touches upon the gaps that currently exist within social media marketing research and points out the need for future studies to explore the benefits gained by marketing on social networking sites, especially for small retailers. A research literature review is a systematic, explicit and reproducible method for identifying, evaluating and synthesizing the existing body of completed and recorded work produced by researchers, scholars and practitioners.
Social media and social media marketing: a literature review mohammad furqan khan1, dr anisa jan2 research scholar, school of business studies, islamic university of science and technology, awantipora, j&k social media marketing is a new marketing strategy which almost every business is adopting to reach. This literature review will provide an archive of past research points and methodologies related to the studies of e-marketing to explore, analyze and develop a clear understanding about the.
In this literature review, we examine a few key factors of the review of alibaba’s online business marketing strategies which navigate them to present success the review of alibaba’s online business marketing strategies which navigate them to present success. In this paper attempt has been made to review the literature on supply chain management a literature review reveals a considerable spurt in research in theory and have used different performance management tools to support their supply chain strategies monitoring and development and marketing [7. Harvard: nashwan, mas and wang, a, 2016 exploring the value and process of marketing strategy: review of literature international journal of management science.